Are you in business to succeed? Do you compete to win? You very likely already know the importance of getting into the head of your competitors. Outthinking your competition is a strategic advantage.
The greatest model for fast decision in adversarial environments was articulated by Air Force Colonel John Boyd, a fighter pilot who expressed a dynamic loop he named OODA, for Observe, Orient, Decide and Act.
OODA is a model so critical to operational success in the modern world we named our consultancy after it. OODA helps our clients identify, manage, and respond to global risks and uncertainties while exploring emerging opportunities and developing robust and adaptive strategies for the future.
OODA is comprised of a unique team of international experts lead by co-founders Matt Devost and Bob Gourley. Matt and Bob have been collaborating for two decades on advanced technology, intelligence, and security issues. Our team is capable of providing advanced intelligence and analysis, strategy and planning support, investment and due diligence, risk and threat management, training, decision support, crisis response, and security services to global corporations and governments.
OODA helps our clients identify, manage, and respond to global risks and uncertainties while exploring emerging opportunities and developing robust and adaptive strategies for the future. OODA provides services in the domains of Security, Technology and Opportunity. For more visit OODA.